Jo Reid, Director and Makeup Artist, is the founder of blush. Having studied at the Central St. Martins School of Art, she then trained as a make-up artist at the London College of Fashion from 1997-2000. Since graduating she has worked extensively in the fashion and music industry. Blush was launched by Jo in 2001 to develop her concept of providing reasonably-priced make-up lessons and makeovers, using the most suitable products from any number of high end make-up brands chosen by the individual make-up artist. By not selling, using or endorsing any particular make-up, blush ensures that there is no pressure to use products other than by the results they give, and gives the artists greater flexibility.

